Venture Real Estate Group will research all comparable sales and listings within your neighborhood to help you "position" your home for a timely sale.
The first few weeks your home is on the market is typically when your home will generate the most "buzz." This traffic is vital to getting your home sold as quickly as possible. Potential home buyers and Realtors® are quick to jump on new properties when they go on the market because they don't want to miss an opportunity to pair or be paired with the right home. Heed the advice below and take command of the driver's seat from opening day.
From our experience in dealing with other Realtor®s in our market, we have learned most of them do all in their power to represent your listing. In the real estate industry, we refer to those types of agents as "Sign Agents" who will agree to any price you want to list your property just for the sake of placing their sign on your lawn.
Unfortunately, you likely will not get offers but your neighbors will. Price-points that are too high may cause potential buyers to search for better values nearby, even if your home was a better fit for them and their family!
Plus, with the strong usage of the Internet and digital marketing, buyers tend to do quite a bit of research before making a home purchase. When they come across your listing, they will already know what a reasonable expectation in price is based on the features and other criteria your home offers. Pricing too high will only cause you to miss opportunities.
Any Realtor® that is being honest with you will inform you that the longer a home stays on the market, the larger a discount will result from the list price to the ultimate sale price. Sellers of stale homes will have lost leverage to potential buyers, and the truth is, you will probably yield a lesser sale price than if you would have priced your property realistically to begin with.
Smart buyers go through the efforts of getting pre-qualified before shopping for a home. Qualifying lenders will cap the amount they are willing to loan to potential buyers giving them a max price range buyers will shop. If your home is priced with the mindset of "a Buyer will make a low offer to start with anyway, we can always come down" or with the intent "to negotiate down several thousand dollars," you may be passing up potential buyers who will never see your home because it was just barely out of their price range. Sadly, these pre-qualified buyers that are pre-approved by their lender will never have the opportunity to consider your home if it is priced above the market.
Lenders require a property appraisal to protect their security interest in the property. Even if potential buyers are willing to pay your higher price than a licensed appraisal determines the fair market value to be, the lending institution will only loan on the appraised value. Typically, Buyers are not willing to pay more than the appraised value for a home.
Venture Real Estate Group's knowledgeable Realtors® will do the research for you to ensure your home is priced to support market conditions. Being positioned right will draw interest in your property and may stimulate a bidding war which only serves to your benefit.
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As your preferred Realtor®, we can answer any questions you have, and are ready and willing to help guide you through the home selling process.
Venture Real Estate Group, LLC
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